Social Media & Digital Strategy



Social Media Strategy and Execution:

  • Sumo salad Franchising : developed strategic footprint for revised website, and worked alongside web designer to ensure successful execution, with strong support from franchise community. Mobile application also developed. In conjunction with McIntype Design.
  • Sumo Salad Consumer Website : developed strategic framework for refreshed Sumo consumer with, working with McIntype Design, web and graphic designers.  Developed new copy and revised existing copy based on relevant consumer language and insights.
  • Developed Strategy driving Lelde Vitols, Artist website and social media presence, in conjunction with Russell Hammond design.

Digital Experience:

  • Australian Businesswomen’s Network (ABN) : Mentor on web based Mentornet programme for 2 years.
  • Blogger and Speaker for past 3 years.
  • Podcast : Social Media across Marketing Platforms (available in iTunes series Social Media for Small Business.
  • Webinar trainer on a multitude of marketing topics including communications and branding in digital channels.
  • Developed and Trained for the ABN a “Marketing for Small Business” 2 and 3 part series (2012-2013).


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