Marketing & Brand Strategy

Strategic Marketing and Planning:marketing strategysml

  • SunRice : Head of Marketing and Innovations (interim role), developing a high calibre marketing team and continuing execution of NPD and product development across the organization, during this tenure in 2013.
  • Sumo Salad : involvement in annual strategy formulation workshop, and ad hoc assistance in consultation on marketing strategy
  • Huggies (Kimberley-Clark Australia) with Ogilvy & Mather team : strategic planner for over 7 years working on development of consumer insight driven strategies for new products, existing products and new communication programmes.
  • Cerebos planning involvement with brand team on Riva, Gravox and Fountain brands.
  • Nutricia Australia and New Zealand with Fame Advertising team.
  • Morton Design & Brand Consultants on a Swift & Moore NPD project and Sanitarium core product redesign.
  • The Mary Aikenhead Ministries-development of brand positioning and overall brand strategy for TMAM as the master brand in this large health,education and welfare group.

Communications Strategy:

  • Development of the internal communications plan for Douwe Egberts Coffee & Tea
  • Strategy Planner for Huggies (Kimberley-Clark Australia) with Ogilvy & Mather team 

Strategic Marketing in an Advertising Pitch:

  • Multi-national brand advertising pitch with Singleton Ogilvy & Mather.
  • Govt advertising pitch.

Strategic Senior Marketing Resource

  • The Sweet William Soy Chocolate Company.
  • The Kitchens Group : Sydney Kitchens and Freedom Kitchens.

New Product and Brand Development Strategy:

  •  Arnott’s Snackfoods: working as part of the Red Spider strategic consultancy team.
  • Sanitarium: as part of the Red Spider team, provided intellectual prowess in an NPD workshop.

Developing Strategic Positioning and Promotions Platform:

  • Nu-Mega: commissioned by Clover Corporation (an ingredients organization) to assist in developing a stronger added value proposition for their client, Bird’s Eye (Simplot).
  • The Mary Aikenhead Ministries – strategic plan development and implementation of their master brand strategy
  • Douwe Egberts Coffee & Tea – researched and developed their internal communications strategy, working with HR Director
  • Cerebos planning involvement with brand team on Riva, Gravox and Fountain brands
  • Nutricia Australia and New Zealand with Fame Advertising team
  • Morton Design & Brand Consultants on a Swift & Moore NPD project and Sanitarium core product redesign
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