Expertise Examples

Strategic Marketing and Planning:

  • Huggies (Kimberley-Clark Australia) with Ogilvy & Mather team.
  • Cerebos planning involvement with brand team on Riva, Gravox and Fountain brands.
  • Nutricia Australia and New Zealand with Fame Advertising team.
  • Morton Design & Brand Consultants on a Swift & Moore NPD project and Sanitarium core product redesign.
  • The Mary Aikenhead Ministries-development of brand positioning and overall brand strategy for TMAM as the master brand in this large health,education and welfare group.

Communications Strategy:

  • Development of the internal communications plan for Douwe Egberts Coffee & Tea
  • Strategic Marketing in an Advertising Pitch: – Multi-national brand advertising pitch with Singleton Ogilvy & Mather.
  • Govt advertising pitch.

Strategic Senior Marketing Resource:

  • The Sweet William Soy Chocolate Company.
  • The Kitchens Group : Sydney Kitchens and Freedom Kitchens.

New Product and Brand Development Strategy:

  • Arnott’s Snackfoods: working as part of the Red Spider strategic consultancy team.
  • Sanitarium: as part of the Red Spider team, provided intellectual prowess in an NPD workshop.

Developing Strategic Promotions Platform:

  • Nu-Mega: commissioned by Clover Corporation (an ingredients organization) to assist in developing a stronger added value proposition for their client, Bird’s Eye (Simplot).

Marketing Excellence Training:

  • TwiningsOvo : developed and delivered Brand Positioning and Differentiation module to marketing team and their advertising agency, Clemenger Melbourne.
  • Niche Environmental Consulting – Created Sales and Marketing Training.

Marketing Plan Development Workshops:

  • Logistics Bureau: a supply chain organization. Provided facilitation and guidance in a 2 day workshop.
  • St George Business Banking – worked with marketing team to devise annual strategic plans.

Global Brand Presentation Development:

  • George Weston Foods, Baking Division for the CEO.

Strategic Plan Development:

  • Go Grains: guidance on the development and execution of 3 year plan.

Mentoring:

  • St. George Bank: mentoring of a Divisional Marketing Director.
  • St John (NSW) – Marketing Communications Manager.
  • Event Manager, Sydney.
  • Marketing Manager, Consumer Goods.

 

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